Specialists are constantly looking for unique color solutions for websites that will be interesting and attractive to users. Effective advertising can’t do without bright banners, and a blogger’s work depends on colorful photos and creatives – all of which affect the quality of promotion of products, services and personal brand.
Working with color may seem complicated, but it’s only at first glance. The main thing is to understand the basics. If you, like the author of this material, do not have a clear understanding of where to start, let’s understand together on the basis of the tool – Itten’s circle.
Yitten’s color wheel is a graphic diagram of 12 color sectors for finding the right combination of hues. It is divided into primary and secondary colors as well as cool and warm tones.
Named after the Swiss artist Johannes Itten, who reworked the classic color scheme. He applied not only knowledge from the arts, but also chemistry, psychology, and physics to his work.
Designations of colors in the circle and their meanings
The primary, or primary colors are blue, yellow and red. They cannot be obtained by mixing, so they are located in the center.
Secondary, or complementary, are obtained by mixing the two colors.
Yellow + Blue = Green
Yellow + Red = Orange
Red + Blue = Purple
Tertiary, or compound – mixing primary and complementary colors.
Examples:
Yellow (primary) + Green (secondary) = Yellow-Green
Red (primary) + Orange (secondary) = Red-orange
In practice, you can use variations of primary colors – for example, from bright yellow to dark yellow – to get your own Itten circle with a new gamut.
How the colors of the circle are arranged:
The maximum contrasting colors are as far apart as possible.
Tones from green to crimson are cool.
Tones from red to yellow-green are warm.