A color gamut is the full spectrum of colors visible to the human eye. But what is the color gamut of a screen? Since most screens can display a limited range of colors,
Selecting a color palette
Color is widely used in design – it allows you to “bring the content to life” – to create a meaningful connection between the elements
How to choose colors for corporate identity
A well-chosen palette is one of the most powerful branding tools. 84.7% of consumers claim that it is color that motivates them to buy certain products.
What is Itten’s Circle
Specialists are constantly looking for unique color solutions for websites that will be interesting and attractive to users.
Basic combinations on the Itten circle
There are four basic types of color combinations. For each of them use geometric shapes – line, triangle, square, rectangle, which can be rotated and get new combinations of shades.
The right combination and selection of colors for the site
We perceive 80% of all information from the outside world with the help of our eyesight. When we see an object, evaluate its appearance, shape and color