A properly chosen palette for a website, logo, presentation is half the battle. The visual representation of a project and how it will be perceived by users depends on the choice of colors. But the search for successful combinations requires special knowledge and skills. Special generators help to simplify the work.
Visual perception is the main source of information. In the first minute and a half we evaluate appearance, form and color – so there is a first impression. Up to 90% of our impressions are based on colors.
Colors influence behavior, mood and emotions. For example, a buyer can subconsciously decide to buy in a split second, just because he or she likes the combination of colors. According to statistics, color influences 85% of purchasing decisions. At the same time 93% of buyers pay attention only to appearance.
When the user enters the site, the first thing that catches his eye is the design and color scheme. Already from the first minutes the visitor can make a decision to stay on the page or close it. It depends on whether the resource evokes positive or negative emotions, which associations arise when viewing a particular color scheme. The use of colors in online and offline projects is based on color theory and psychology, which study the harmonious combinations and emotional perception of colors.
There are many different approaches to working with color. There are a huge number of factors to consider for a professional palette selection. For example, the Pantone Color Institute annually analyzes global trends, fashion shows, social media, cinema and contemporary art exhibitions to select the color of the year.
Now to choose a color scheme there is no need to involve specialists or conduct large-scale and lengthy research. There are special services with a color matching function, ready-made palettes, or the ability to create your own solution.