Pantone is traditionally considered the most authoritative trendsetter in the world of color. But not the only one.
Every year, the world’s leading paint manufacturers, such as Dulux, PPG, Sherwin-Williams, and others, study and discuss the cultural changes that have taken place and the changes in people’s lives, in order to then express them using color. These trends are also becoming an important reference for the work of marketers, designers and people of other creative professions. In this article, we will talk about which colors, according to experts, will become the main ones in 2023.
Note that in the field of trend forecasting, there are almost no abrupt changes. Therefore, as in the past year , most experts again opted for natural natural shades. But there are also radical views.
Pantone color of the year
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Pantone has named Viva Magenta as its color of the year for 2023. It is a raspberry red with purple undertones. When choosing, the experts were inspired by the natural dye carmine, which is obtained from the corresponding acid produced by female cochineal insects. Thus, the Institute emphasizes the natural character of color. And the admixture of purple symbolizes adherence to the trend for the metaverse. Emphasizing the importance of nature in the world of technology, Pantone even gave the color a second name – Magentaverse.
As a reminder, Pantone’s color of the year for 2022 is Very Peri purple , which has also been linked to the growing metaverse trend
Dulux Color of the Year
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Last year’s color Bright Skies has evolved into Pale Yellow Wild Wonder. This is a soft wheaten shade that directly refers us to nature
PPG Color Trends
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PPG experts chose Vining Ivy as the main color of 2023 – a deep shade of aqua with a turquoise undertone. I must say that from a practical point of view, the choice is good – the color can be called classic and elegant, and it goes well with wood and metallic shades.
Trendy shade according to Sherwin-Williams
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Sherwin-Williams has put Redend Point at the top of its earthy palette for 2023, a warm and soothing brown shade close to sand or craft. This is a neutral, but at the same time warming color that can evoke positive emotions
Main color according to Behr
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Behr acted in an original way, choosing white with a warm yellowish undertone as the main color of the next year . So the brand encourages us to “start over from scratch” after two difficult years of the pandemic. Therefore, the main feature of the creamy Blank Canvas is purity, simplicity and compatibility with different palettes
Color of the Year by Benjamin Moore
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Destroys this eco-idyll Benjamin Moore with his Raspberry Blush . A bright pink hue, similar to the color of grapefruit, symbolizes “electric optimism.” The brand even recorded a track for their video presentation with electro-funk duo Chromeo. And the energetic dance in the video emphasizes the dynamic tone of the chosen color.
Trend colors from Coloro and WGSN
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And finally, WGSN experts, together with Coloro, believe that purple will return as a key color in 2023 – Digital Lavender . Shorter wavelength colors evoke the calm and serenity that people have been missing for so long since the pandemic, they say. Lavender itself is associated with relaxation and healing, which makes this color ideal not only for interiors, but also for health products, fitness devices and household items.
And recently, the company introduced the key color for 2024 – this is a bright light brown Apricot Crush . This revitalizing, refreshing and energizing hue helps people fight growing anxiety about the future, experts say.
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Apricot Crush also reflects the company’s commitment to durability and color retention. WGSN notes that brands are increasingly concerned about choosing palettes with long lasting appeal to minimize their environmental impact.